NAIFA Live – RADICAL RELEVANCE: COMMUNICATE MORE COMPELLING VALUE TO WIN MORE IDEAL CLIENTS

April 9, 2020   |   2:00 pm

BILL CATES, CSP, CPAE

Radical Relevance:
Communicate More Compelling Value to Win More Ideal Clients

Your ideal prospects are bombarded with marketing messages, causing them to put up barriers to reaching them. Plus, many of the prospects you want to meet may already be working with someone else. So how do you cut through the noise and counteract inertia to grab someone’s attention and move them to take action? You deliver a message that hits the bullseye in their brain – that resonates so well that they can’t help but pay attention to you. Based on Bill’s newest book, Radical Relevance, this high-content session, will demonstrate how to:

  • Discover your full and complete value – getting everyone on your team on the same page.
  • Apply the neuroscience of relevance to craft more relevant and compelling messaging.
  • Discover and communicate what makes you different in a way that truly matters to your prospects and clients.
  • Craft an authentic Value Positioning Statement that will attract only the right prospects into your world.
  • Deliver a message that compels your prospects and clients to follow your requests and recommendations.

1 CE APPROVAL 

REGISTER! – Presentation Outline

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